Roundtable on pricing strategies w/ EY Registration closes: 28-04-2026 08.30

Pricing That Scales: Choosing the Right Model, Setting the Right Level, and Making the Shift as You Grow 
 
Join Thomas Odgaard partner at EY and Anders Buchmann, VP Commercial at Eupry, for a roundtable on pricing as you scale and enter new markets - with a clear focus on which pricing model should be applied and what the price level should be? Thomas will bring the frameworks and the benchmarks across companies and industries, whereas Anders will complement that by sharing hands-on learnings and examples from scaling in practice. 
 
We will explore topics such as:   
- How to set (and revisit) your price level as you scale 
- When your current model becomes a constraint - and how to shift without creating chaos 
- How to test model and price changes against each other in a way that’s practical 
 
This is an interactive session designed for honest discussion, peer sparring, and concrete takeaways you can apply directly to your own pricing decisions. 
 
Date: 28 April 
Time: 8:30–10:00 
Location: Dirch Passers Allé 36, 2000 Frederiksberg (EY's Copenhagen office)
 
About Thomas Odgaard  
Thomas Odgaard is a Partner at EY Denmark, working with commercial models and pricing across industries. 

About Anders Buchmann
Anders Buchmann is VP Commercial at Eupry, and is an expert across the go-to-market agenda, sales, marketing, and revenue operations.